National Curves Day
October 6, 2024
Back in the 1800s, a curvaceous physique was considered desirable. Things changed in the 1900s, according to Dr. Lauren Downing Peters. As technology evolved and it was no longer necessary to order clothes, mass production meant fewer people with different body types could get the garments they desired. Originally, stout wear was split from the rest of the sizing to solve our community’s particular buying issues, which ranged from businesses not carrying larger sizes to salespeople delivering poor customer service.
The first purely plus-size shop was on the market in 1904. Lena Bryant (aka Lane Bryant), already well-known for her ability to modify mass-produced garments and create personalized lingerie, established a business in New York City. A maternity outfit, which was deemed controversial at the time, was ordered by an early client.
Because of this, Zak (KSecret Dunbar-Bell), Creative Director and C.E.O. of Jon Marc Collection, established National Curves Day in 2015 to encourage women (and now men!) to appreciate themselves exactly as they are. National Curves Day was established as a worldwide non-profit (COED) social organization in 2016, representing inner serenity, confidence, and love for oneself and others. It was created to inspire plus-size women to appreciate their bodies and be more self-confident, but it has now been broadened to include males.
National Curves Day celebrations started in 2015, urging women to embrace all things plus while reinforcing efforts to end body-shaming. Along with the movement’s expansion, the need and desire to empower men confronted with hurdles in defying society’s conventions grew.