- This event has passed.
National Color Day
October 22, 2022
National Color Day celebrates and enlightens people about the significance attached to each color. Humans have always shared a deep relationship with the colors that surround them. As we grow up, our tastes evolve and so does our association with the things that we once liked. But this omnipresent element of nature hardly gets its due recognition.
National Color Day is celebrated to recognize the duality of our relationship with colors. We often use colors to our benefit but we seldom talk about the power and influence that our chosen color has on our mood, state of mind, and attention span.
The right color can enhance your beauty and the wrong one can ruin a photograph. Our brains associate colors with memories and shape our experiences of melancholy and trauma. Much of the impact that a color can have on us is based on our biology, and then there’s our personal relationship with colors. The advertising industry reaps great benefits from the color theory, which illustrates our predisposition to some colors. For example, a combination of red and yellow can stimulate our brain — a concept that reflects on the logos of McDonald’s, Netflix, KFC, and Target.
Launched by General Motors in 2009 as a part of a promotion for a brand new Chevrolet, National Color Day has been celebrated ever since.